Reaching A Larger Audience With E-Book Readers
Online retail giant, Amazon, was founded in 1994 by Jeff Bezos and the original Amazon website launched in 1995. Today Amazon is an extremely successful business and one of the best recognised and most trusted brands on the planet. It’s easy to forget what a radical idea buying books online and having them delivered by mail was at the time. Many business analysts predicted that Amazon would struggle – and it wasn’t until the end of 2001 that they reported profits.